ICU DAY 2021 - #CUCHALLENGE



This year’s ICU Day theme is “Building Financial Health for a Brighter Tomorrow”, celebrating and raising awareness about the tremendous work that credit unions and other financial cooperatives are doing around the world, especially in the past year. So this year, we thought it’d be best to revive last year’s #CUChallenge, making its comeback with an updated format and a prize! Our aim is to get Credit Unions to share their stories, adaptations, and experiences that they’re proud of from the past year, and what they’re most looking forward to in the year to come. This could be anything from a story of positivity from your members, a new branch opening, how many people you’ve helped over the year (e.g. number of new members and loans approved), new adaptations or technology you’ve implemented, and so on. THE PLAN: Log into Twitter on October 21st and create a post that includes all 3 of these:

  • 1- One thing you've been proud of in the past year?

  • 2- One thing you’re looking forward to in the next year?

  • 3- Nominate 3 other accounts, and use the hashtags #CUChallenge and #ICUDay

THE PRIZE* A free, 2-hour consultancy session from our expert digital marketing team at Zync Digital. We’ll tailor the session to your exact needs, and hopefully, give some insight on how to improve:

  • Website

  • Social Media

  • Email Marketing

  • Member Acquisition

  • Reporting

  • Much More!

We’re encouraging everyone in the Credit Union community to get involved on the day! We’ve also attached the official logo of the #CUChallenge for you to download and use in any images you wish to create for the day! *Competition closes at 11:59pm on Monday 25th October. Winners will be drawn at random.





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