How does it work? Why is it blowing up? Why is it exclusive? Who’s using it?
Clubhouse is a social networking app based on audio-chat. Users can listen in to conversations, interviews and discussions between interesting people on various topics. Take the forum style of Reddit, the ease of Twitter and the growth of TikTok and mix it together with a pinch of exclusivity and audio based sharing, that’s Clubhouse.
Imagine listening to a podcast by, say, Elon Musk? He makes really interesting point and you want to discuss if further with him. Just put up your hand and join in. Suddenly, you’re part of the podcast too, debating with Musk.
Upon joining you select topics of interest, like sports, tech, books, business etc. From there you are shown a selection of groups and forums that you can join. You enter into chat rooms and start listening in. When you want to join in yourself you can put up your hand (virtually) and be invited onto the virtual stage. It’s a fantastic opportunity to talk about your passions, meet like-minded people, share your ideas and learn from others.
Clubhouse is invite only. You can’t just download it off the app store and create an account. You can only join when a friend sends you an invite text. When you get invited you get given two invites yourself, spend them well! People have even taken to selling their invites online. The exclusivity adds an air of excitement and intrigue to the app, but it does more than that. Something that’s plagued many social channels is trolling and the perpetuation of hate speech. Clubhouse cuts this out with simplistic beauty: exclusivity. You can only have one account, if you’re lucky enough to get one at all. You can’t make a load of fake accounts and starting attacking people online with no consequence. Anonymity has been removed.
Who’s using Clubhouse?
Elon Musk, endless CEOs, Drake, Oprah Winfrey, Jared Leto, Tiffany Haddish and Joe Budden. But what’s great is that unlike on Instagram or Twitter, on Clubhouse they have no power or privilege above anyone else, no expanse of followers or likes, it’s a level playing field.
How do I get an invite?
Well, to be honest, have a friend who already has it… and ask them nicely. That’s how we got on it 😂