Ever thought about the quiet power behind the words you read daily? It's not just what a brand says, but how it says it. From a tech giant’s sleek logo to a bakery’s whimsical script, fonts communicate. Before a word is read, a font tells a story, whispering a brand's personality and dictating emotional tone. If your message isn’t landing or feels disjointed, the answer might be in the letters. Understanding typography is key to building a captivating brand.