Using AI for Purpose-Led Marketing

What's really working in your marketing and comms? Here are the five vital signs you can check, right now.

When interactions start to feel too perfect or too automated, people lose trust. They crave the human touch, honesty, warmth and empathy. This is the AI paradox: the smarter technology gets, the more we need human-centric design to balance it out.

For social enterprises, inclusive communication is not just a business strategy; it's a core part of your mission to create a more equitable world.

Ever thought about the quiet power behind the words you read daily? It's not just what a brand says, but how it says it. From a tech giant’s sleek logo to a bakery’s whimsical script, fonts communicate. Before a word is read, a font tells a story, whispering a brand's personality and dictating emotional tone. If your message isn’t landing or feels disjointed, the answer might be in the letters. Understanding typography is key to building a captivating brand.

Have you ever wondered why some brands feel like old friends, while others vanish into oblivion moments after you’ve seen them? It’s the result of clear positioning, emotional resonance, visual coherence, consistent tone and a message that’s been repeated with care. They didn’t get lucky. They got strategic.

It takes 10 to 20 seconds for people to decide to stay on a website when they land on a page. First impressions count!

From Uber to Monzo: How can social enterprises adapt to changing customer expectations?

In today’s fast-paced business landscape, your brand is more than just a logo or a snazzy tagline—it’s the core of what your company is...

April Fool's Day is a golden marketing opportunity for brands to show humour, grab attention, and build a relatable, loyal online community.

Catch up with our Designer, Andreia, who headed to Clerkenwell Design Week 2024

Struggling to turn website visits into leads? Simplicity is key. Streamline your site to engage customers fast—less is more!