For organisations in the social sector, your website is often the first touchpoint for a donor, a volunteer, or a person in need. If your site feels cluttered, impersonal, or difficult to navigate, you’re losing an opportunity to do good.

Your website is your digital shop front. Here are the five most common signs that your website is pushing customers away and why you need to address them immediately.

When interactions start to feel too perfect or too automated, people lose trust. They crave the human touch, honesty, warmth and empathy. This is the AI paradox: the smarter technology gets, the more we need human-centric design to balance it out.